Sustainability is increasing its influence on the fashion industry but what exactly is it and is it really something you need to be concerned about? Read on and judge for youself.
What Is Sustainable Fashion?
Sustainable fashion refers to clothes that have been created and that can be consumed in ways that can be maintained long term, whilst protecting the environment and the welfare of the people producing the garments.
Why Is Sustainable Fashion Important?
Fashion production makes up 10% of humanity’s carbon emissions, dries up water sources and pollutes rivers and streams. The textile industry releases 500,000 tonnes of microfibres into the ocean each year through washing clothing and fabrics, with 22 million tonnes expected to be added between 2015 and 2050 .
What’s more, statistics show that people are buying more clothing, 60% more in 2014 than 2000 , but are keeping clothes for half as long. So, despite all the energy and water consumed or polluted in their making, according to UNEP, one rubbish truck full of clothing is burned or dumped in landfill every second .
How much can the world handle before we push it beyond its limits?
While fashion sustainability is far-reaching and multi-layered in its challenges, the first thing we can all do is increase our awareness of the issue. First understand the problem and its importance in safeguarding the planet, and then make informed decisions about the products you buy and the companies you support.
At Leina & Fleur, we hold this issue close to our hearts. From the fabrics we select to our manufacturing processes and even our efforts to continue the life cycles of our garments, sustainability is at the forefront of our minds. So, when you’re shopping with us, you can rest easy knowing that we’re addressing the key areas of concern for you already.
Here are some of the things to keep in mind when shopping sustainable fashion:
1. Be Brand Conscious
A simple place to start is to look for brands who are committed to their sustainable journeys. These companies are always searching for cleaner and greener options, and will continue to work towards bringing you garments with an ethical focus.
While domestically sourced goods that require less transportation by air or by sea, save on energy and emissions, by shopping locally made clothing you can also be confident you’re supporting fair work practices.
Human rights is a key element of sustainable fashion. In many parts of the world, textile workers are often paid inadequate wages and are forced to work long hours in dreadful conditions. By buying clothes made in Australia you can be confident that the rights of workers are being met. Moreover, you’re also playing a valuable role in sustaining your own local economy.
All of our L&F products are made here in Australia and where possible, we keep things as local to us as Brisbane and the Gold Coast.
3. Think Slow Fashion
With mass production fuelling overproduction, it’s time to
slow things down. While many fashion brands churn out style after style in the constant pursuit of the ‘new,’ consumers are told last week’s pieces are outdated and ready for the scrap heap. Instead look for fashion labels that promote trendless designs and long-lasting quality.
To avoid the excesses of fast fashion, L&F offers a range of timeless fashion essentials supported by regular releases of limited-edition styles in small quantities.
Our clothes are designed to last, every detail is considered from fit to fabrication, fastenings to functionality, to create garments worth investing in.
The aim at L&F is to encourage an investment mindest not throw away culture and to prove that less can absolutely be more!
As our clothes stand the test of time, so does their value! L&F garments hold amazing re-sale potential and we encourage our customers to re-sell rather than discarding. Over 48% of L&F garments enter into a circular economy.
There are several independent L&F Resellers groups who support a community of women that enjoy regularly rotating their wardrobes without wasting a drop of good style! The majority of our customers receive up to 75% return on investment (R.O.I.) when they resell their L&F garments.
Our Zero-Waste Collection too, gives near-perfect garments that would otherwise be thrown away, a second chance of life. If we are not satisfied with a product’s quality, we will offer it for a nominal price to ensure no waste is being added to landfill.
The impact of wasteful packaging is also damaging to the environment. To highlight the issue, we now pay for plastic bags in stores but the online market has no such markers.
At L&F, we understand that packaging is a key area we can address to reduce the footprint our fashion leaves on the planet. For example, all of our postage bags are compostable and our protective wrapping papers are themselves recycled products.
Fashion For The Future
Ultimately, we all have our role to play in sustainable fashion. As a brand, we are committed to improving our environmental foortprint across all aspects of our business. But whether we are producers or consumers, by making informed and considered decisions we can impact the stain the fashion industry is leaving on our planet. Let's make sure it's a mark that will come off in the wash.
 Stats from the Ellen MacArthur Foundation - https://editorialdirectionllc.com/a-new-textiles-economy
 Stats from McKinsey and Company 2016 -https://editorialdirectionllc.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula
 Stats from the United Nations Environment Programme (UNEP) 2018 as quoted by the Geneva Environment Network - https://editorialdirectionllc.com/resources/updates/sustainable-fashion/
So happy I bought this wrap dress! I'm 166cm tall & great length to my knee. Frill is gorgeous & gives just enough swing. Wore it to a 50th birthday for a friend & I had so many compliments. Its a keeper for sure.
I purchased a size 16 - I would call this true to size. So comfortable & fitting without being clingy on my curves. Love this top & cant wait for more colours
Beautiful print and soft luxurious fabric and I love the cowl neck line. Two Christmas parties down and love the compliments!
I have been looking at wrap dresses for awhile but all of the prints seemed overwhelming. I bought this dress on impulse because I loved the print and I have zero regrets! The fit is amazing and true to size. I’m on the shorter side but it doesn’t touch the ground. The movement is fabulous and I’ve had lots of compliments. I even had a woman call out to me at the servo to say how much she loved the dress!
I feel so special when I wear this dress - it fits beautifully and so soft to wear.
I love this dress - it is so comfortable and can be worn anywhere anytime.
I’d been eyeing the Tallula dress in Palms for some time. When my size was available in the sale I took the plunge. I’m so happy I did the golden colours are rich & striking. Feels amazing on, glad I tried something a little different.
I bought the skirt in the equinox print from the sales , as I have the top to match. This way I can have a few different looks from two pieces. It’s such a versatile skirt as it can be casual or dressed up depending on the shoes. Great fit and the fabric is so slinky. I am short but it’s a beautiful Maxi on me, just love how light and cool this skirt is.
A classy turtle neck for the extra warmth and coverage. Beautiful natural fibres in bamboo.
Beautiful whimsey print in a turtle neck adds class and warmth all at the same time!
This beautiful arm length and round neck make it conservative for the office and great with a pair of jeans for weekend running around!
I purchased the Bianca in candy floss and it’s really nice! I love the tie at the front as you can really cinch in the waist ( my best feature) and of course as usual the fabric is beautiful and of high quality. I am usually a 10 but have lost weight so the 8 is perfect and there’s stretch in the jersey too. I can see lots of wear in this item over the holidays when we go road tripping. I thoroughly recommend the Bianca
Amazing soft natural fibres. Conservative neckline so perfect for work when the v necks are a little to deep. Love it!
Thrilled with the Aspen top, really hoping it comes out in some bright colours! I’m 176cm and a size 8, and I find other L&F tops with the shirt-tail hemline are too short in the torso for me, but this is perfect - so I’d encourage any other tall ladies to give this one a try!
Beautiful fabric, lovely colour which will pair with so many other pieces. So comfortable and easy to wear. A keeper