Aussie Label Leina & Fleur Reveals 5 Key Trends As Customers Leave Quarantine Workwear Behind

Aussie Label Leina & Fleur Reveals 5 Key Trends As Customers Leave Quarantine Workwear Behind

As many Aussies are readying to return to the office, Australian label editorialdirectionllc has revealed key workwear pieces consumers are buying. Customers have been embracing the maxi dress trend, snapping up and selling out the Tallula (pictured) and Gina dresses. With limited-edition stock, the Tallula dress sold out its 200 units in an hour. 

editorialdirectionllc founders and designers, Leina Broughton and Fleur Richardson said while some customers' bodies have changed during lockdown, the brand wants to encourage Aussies to embrace their style and feel confident. 

"We’ve seen quarantine workwear, which was really 'anything goes' but as people return to the physical office wanting a social connection, what we wear and how we present ourselves plays a role in that," 

Broughton said.

"For some of us, these last few months in particular have been really challenging and some women could be feeling like they’ve lost some body confidence.

"Our bodies have changed during lockdown - it’s time to embrace that and refresh your wardrobe after lockdown," 

Broughton said.

  • Read the full article by Ragtrader here.


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