Rural Aid is one of Australia’s largest rural charities.
Well known for the highly successful ‘Buy a Bale’ campaign, the charity also provides financial assistance, water and counselling to farmers in times of drought, flood or fire.
Other initiatives support its vision that farming and rural communities are safeguarded to ensure their sustainability both during and after these natural disasters.
IT ALL STARTED...
In June 2013 after reading the plight of Queensland farmers who were destroying their cattle and some being forced off their land, Charles Alder found he needed to do something about this problem. Coming from a family committed to helping others Charles and wife Tracy decided they needed to find out how best they could help those in this terrible situation.
After making calls to agriculture industry groups and speaking to others, and with a lifetime of experience in marketing, it was decided to create a fundraising program that explained exactly what Australians could do to help.
Why not ask Australian’s to “Buy a Bale of Hay“.
Through a number of business contacts, thank you Bartercard, an approach was made to Sunrise the Channel 7 morning program to participate in a hay drive.
Since this hay drive in September 2013, the program has delivered over 160,000 bales of hay across 4 states.
But the Buy a Bale program has become more than fodder.
Today the Buy a Bale campaign is part of the charity Rural Aid, formed by Charles and Tracy to expand services and support to rural communities not only suffering through natural disasters but communities that need help remaining in existence, our rural communities are disappearing and need help.
In one of the driest countries on the planet, there will always be farmers who need assistance feeding their animals.